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The Good Life


People Don’t Actually Want Ease. And That’s the Problem.
Projector Perspective | Vol. 1 I was on a walk when it hit me. That’s usually how it goes for me, the epiphanies don’t come when I’m sitting at my desk trying to think. They come when I’m moving, breathing, letting my mind wander and talking to the trees. And this one came in the middle of replaying a situation with a point of contact on a client call. The details aren’t what matter. What matters is what it showed me, about myself, about the work I do, and about why people w
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